Lifecycle Marketing Manager

DelfinGroup AS

Подробности
Основная информация
Компания

DelfinGroup is a Latvian fintech company offering accessible, straightforward, and customer-oriented financial and circular economy services. We create added value by integrating financial and circular retail services, making them easily accessible both in person and online.

Mission for the role:

Own and optimize the customer lifecycle from first interaction to long-term loyalty across our e-commerce and loan product verticals. Drive Customer Lifetime Value (CLV), increase repeat engagement, and reduce churn by delivering personalized, data-driven, and automated campaigns rooted in customer behavior and performance analytics.

You will be the key connector between data, strategy, and execution turning insights into journeys that grow value for both the customer and the business.

Outcomes | Success Metrics:

Conduct a full audit of lifecycle campaigns.
Design and launch new lifecycle journeys.
Improve CLV and retention metrics.
Leverage segmentation & analytics.
Strengthen cross-functional collaboration.
Deliver measurable revenue impact.

Competencies:

Lifecycle Marketing Execution: 3 - 5 years leading lifecycle marketing in e-commerce, fintech, or subscription services. Hands-on with building journeys, setting triggers, and iterating campaigns for ROI.
Data-Driven Decision Making Expert in using CRM systems, marketing automation tools, and customer insights to inform tactics. Strong grasp of CLV, cohort analysis, churn, and funnel performance.
Customer-Centric Optimization Deep understanding of behavior-based targeting, journey design, and personalization. Knows how to drive engagement by thinking like the customer.
Strategic Agility with Operational Depth Can zoom out to design full lifecycle strategy, then zoom in to tweak subject lines, A/B test segments, or update trigger logic all in the same day.
KPI Ownership Obsessed with performance. Regularly tracks, reports, and acts on campaign impact and retention metrics.
Clear, Cross-Functional Communication Collaborates easily with product, tech, and sales teams. Translates insights into action plans, clearly and concisely.
Executional Excellence Highly organized, self-directed, and fast-moving. Prioritizes effectively and delivers consistently in agile, high-growth environments.

Fit | Cultural & Experience Match:

Entrepreneurial Ownership: You treat the lifecycle like a product: you own it, grow it, and fix whats broken without needing permission.
Analytically Strong: You challenge assumptions and back your decisions with data. You love turning insight into action.
Strategy Meets Action: You're as comfortable presenting a 12-month roadmap as you are launching a test campaign by end of day.
Customer-First Mentality: You empathize with customers, and ask: what will create more value, trust, and loyalty for them?
Cross-Functional Collaborator: You get things done by working across teams, aligning people, and driving momentum.
Resilient & Results-Oriented: You thrive in ambiguity, keep calm under pressure, and stay focused on the goal.
Learners Mindset: You're curious, adaptable, and always looking to improve yourself, your work, and the customer experience.

Compensation:

We take an individual approach to each candidate, assessing their skills, experience, and contributions to the company while also considering personal goals and growth ambitions.

The offered salary is starting from EUR 3000 per month gross with room for growth.

We Offer:

The opportunity to grow and develop together with DelfinGroup, a Nasdaq Riga listed company with ambitious growth plans and a results-driven culture.
DelfinGroup stock options after the first year - become a shareholder of the company and receive dividend payments.
Paid parking next to the office.
Health insurance after probation period.
We strongly believe in work-life balance, so we offer a hybrid working mode and flexible working hours.
Regular snacks in the office, teambuilding activities that are not forced and trainings, that consider individual needs.

If You wish to work in a dynamic environment alongside professionals, submit Your application and join our team!

Брутто-зарплата в месяцБрутто/мес. € 3000

Место работы

Латвия

Тип работы

Полный рабочий день
Гибкий график

Навыки:

Marketing lifecycle marketing

Языки

Латышский

Контактное лицо
Jeļena N.

AS DelfinGroup ir licencēts finanšu nozares uzņēmums, kas dibināts 2009. gadā un pārstāv zīmolus Banknote, VIZIA un Rīgas pilsētas lombards. Uzņēmums nodrošina darbu vairāk kā 350 profesionāļiem visā Latvijā.

Karjeras izaugsme. Uzņēmumam paplašinoties un pilnveidojoties, aizvien rodas vajadzības pēc speciālistiem. Darbinieki, kuri pierādījuši sevi ar teicamiem darba rezultātiem un lojālu attieksmi pret uzņēmumu, tiek novērtēti, piedāvājot karjeras izaugsmes iespējas.

Saliedēta un draudzīga komanda. DelfinGroup viena no galvenajām vērtībām vienmēr ir bijusi stabila komanda. Uzņēmumā strādā visdažādākā vecuma speciālisti un veicamie pienākumi ir vienlīdz piemēroti abiem dzimumiem.

Mūsdienīga darba vide. Mūsu birojs ir moderns, plašs un aprīkots ar jaunākajām tehnoloģijām, lai ikvienam nodrošinātu ērtu darba vidi.

Kultūra un tradīcijas. DelfinGroup vairāk kā 14 gadu darbības laikā ir izveidojis spēcīgas tradīcijas. Savus sasniegumus atzīmējam ikgadējos saliedēšanās pasākumos laivu braucienā vai sporta spēlēs, Ziemassvētku ballē, uzņēmuma dzimšanās dienā, kā arī daudz citos saliedēšanās pasākumos nodaļu ietvaros.

Pievienojies DelfinGroup komandai!

Вебсайт компании: https://www.delfingroup.lv/history

Регистрационный номер: 40103252854

Место работы

Тип работы

Навыки:

Языки

Похожие объявления о вакансиях